{"id":21289,"date":"2015-09-15T09:22:20","date_gmt":"2015-09-15T09:22:20","guid":{"rendered":"http:\/\/waitesmith.org\/?p=21289"},"modified":"2016-05-01T23:01:22","modified_gmt":"2016-05-01T23:01:22","slug":"de-laurences-red-tarot-deck","status":"publish","type":"post","link":"https:\/\/waitesmith.org\/index.php\/decks\/de-laurences-red-tarot-deck\/","title":{"rendered":"de Laurence’s “red” tarot deck"},"content":{"rendered":"

[vc_row row_type=”row” type=”full_width” text_align=”left” video=”” css_animation=”” css=”.vc_custom_1447280229150{padding-bottom: 20px !important;}”][vc_column][vc_column_text]T<\/span>his was the last tarot deck produced by the de Laurence company. We know that it was introduced in 1962 or early 1963 because of records involving the de Laurence Company’s address changes at the time, and the introduction of the five digit zip code in July of 1963. Of the four main editions of de Laurence’s decks these are the least attractive, and usually the least valuable (asking prices on eBay by amateur sellers and deck scalpers not withstanding). It’s a simple matter of print quality. The first runs of L.W.’s “square yellow”<\/a> deck and his\u00a0KtT<\/a><\/em> were extremely well crafted, considering the lack of actual color<\/em>. Later editions of his KtT<\/em>\u00a0(which was really a\u00a0PKtT<\/em> that he dropped the word “Pictorial” from on the cover, and changed the title to “Illustrated” on the title page) had a harsher yellow and then simply grayscale images. Velo’s\u00a0“round yellow”<\/a> decks were arguably the finest decks the de Laurence company ever made. The “orange” decks were extremely well crafted as well (in the beginning). By the time Velo (or his successor; but most likely Velo) made the red decks, University Books, Inc.<\/a>\u00a0had destroyed the market by unleashing some of the best tarot decks created<\/a> at that point\u00a0in history. The world could now get a deck for five bucks that were printed in a true four-color process (in contrast to L.W.’s infamous\u00a0“five oriental colors”<\/em>).\u00a0<\/i><\/p>\n

 <\/p>\n

The people at\u00a0University Books, Inc.<\/a> took their occult studies seriously, and it showed in their catalog<\/a> (small by de Laurence standards) and their first run of tarot cards. The “de Laurence red” decks by comparison were a mail-order special. The old ads<\/a> (from 1918) still ran in the annual catalog<\/a>, as Velo knew better than to waste money “fixing” a winning formula, and\u00a0the ads were occasionally updated. The original claim of the\u00a0cards as \u00a0being printed in “five oriental colors” was changed to them being comprised of\u00a0“occult colors”*<\/span> and the claim that the\u00a0KtT<\/em>\u00a0 was printed on the finest paper had been dropped. Velo subtly altered the ad copy in the catalog, hinting at when the decks and books changed versions.<\/p>\n

 <\/p>\n

*<\/span>\u00a0I suppose “red” is an occult color, as is black, but also blue, yellow, green, brown, and even indigo. Come to think of it there are many “occult colors.”[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=”row” type=”full_width” text_align=”left” video=”” css_animation=””][vc_column][vc_column_text]<\/p>\n

Please click here to compare this deck to other decks<\/a><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=”row” type=”full_width” text_align=”left” video=”” css_animation=”” css=”.vc_custom_1447280275192{padding-bottom: 20px !important;}”][vc_column][vc_separator type=”normal” color=”#b39964″ border_style=”solid” up=”10″ down=”20″][\/vc_column][\/vc_row][vc_row row_type=”row” type=”full_width” text_align=”left” video=”” css_animation=””][vc_column width=”1\/3″][vc_column_text]Publisher:\u00a0de\u00a0Laurence, Scott & co.<\/a><\/p>\n

Pub dates: circa 1962\u20131963 and beyond<\/p>\n

Designer: Arthur Edward Waite<\/a>,
\nL.W. de Laurence, Velo de Laurence<\/p>\n

Artist: Pamela Coleman Smith<\/a><\/p>\n

Colors by: Velo de Laurence<\/p>\n

 <\/p>\n

Stats<\/span>:<\/p>\n

Size: 121.5 x 74.5-75.5 mm<\/p>\n

Thickness: 20.5 mm<\/p>\n

Weight: 202\u00a0grams<\/p>\n

Cost: $3.50<\/p>\n

Came with:\u00a0White box and L.W.’s\u00a0IKtT<\/a><\/em>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_gallery interval=”5″ images=”22732,22731,22734,22733,22726,22725″ img_size=”290×387″][\/vc_column][vc_column width=”1\/3″][vc_column_text]Please click on the image to see it full-sized, or on the arrows to scroll through the various pictures.<\/strong><\/em><\/p>\n

 <\/p>\n

For your convenience, we have included comparison photos of the various decks here in addition to a few solo shots of the “red” deck, so you can\u00a0see the differences between decks. Sellers\u00a0often<\/em> mistake a red deck for an orange, or an orange deck for a red. As they both share the 180 North Wabash address it can be easy to be confused. Always ask for images and look carefully to tell which version you are getting before you buy. The red decks were the last printed by the de Laurence Company.<\/p>\n

 <\/p>\n

Click here to\u00a0see our\u00a0web-friendly scanned images of this deck here<\/a>.<\/strong>\u00a0If you need\u00a0high-resolution scans of this deck for research purposes, or for your university, county, or national museum, please contact us<\/a>!<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

This deck was “the last in line.” It seems that there are two flavors of it by the way<\/p>\n","protected":false},"author":1,"featured_media":22720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156,151],"tags":[],"class_list":["post-21289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-laurence-decks","category-decks"],"yoast_head":"\nde Laurence's "red" tarot deck - House of White Tarot Museum & Research Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/waitesmith.org\/index.php\/decks\/de-laurences-red-tarot-deck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"de Laurence's "red" tarot deck - House of White Tarot Museum & Research Library\" \/>\n<meta property=\"og:description\" content=\"This deck was "the last in line." It seems that there are two flavors of it by the way\" \/>\n<meta property=\"og:url\" content=\"https:\/\/waitesmith.org\/index.php\/decks\/de-laurences-red-tarot-deck\/\" \/>\n<meta property=\"og:site_name\" content=\"House of White Tarot Museum & Research Library\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-15T09:22:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-01T23:01:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/waitesmith.org\/wp-content\/uploads\/2015\/10\/del-rd-red-1-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"968\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dusty White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dusty White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/waitesmith.org\/index.php\/decks\/de-laurences-red-tarot-deck\/\",\"url\":\"https:\/\/waitesmith.org\/index.php\/decks\/de-laurences-red-tarot-deck\/\",\"name\":\"de Laurence's \\\"red\\\" tarot deck - 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