{"id":22698,"date":"2015-10-29T08:01:03","date_gmt":"2015-10-29T08:01:03","guid":{"rendered":"http:\/\/waitesmith.org\/?p=22698"},"modified":"2016-05-01T00:04:25","modified_gmt":"2016-05-01T00:04:25","slug":"de-laurences-round-yellow-tarot-deck","status":"publish","type":"post","link":"https:\/\/waitesmith.org\/index.php\/decks\/de-laurences-round-yellow-tarot-deck\/","title":{"rendered":"de Laurence’s “round yellow” tarot deck"},"content":{"rendered":"

[vc_row row_type=”row” type=”full_width” text_align=”left” video=”” css_animation=””][vc_column][vc_column_text]N<\/span>ow we see Velo de Laurence’s primary contribution to the history of the tarot in America. In addition to greatly expanding and tightening up L.W.’s catalog of occult merchandise\u00a0Velo\u00a0reprinted his father’s now infamous “yellow deck” on modern playing card stock, professionally printed and cut (quite possibly by the USPCC of Cincinnati, just down the road). These were quite possibly the first “plastic-coated” tarot cards in the world. “Plastic-coated” was a badge of honor in American playing cards before the arrival of USPCC’s “air cushion finish” term reserved for it’s top-tier product. If only these had been properly printed in the widely available at the time four-color printing process these would have usurped University Books, Inc.<\/a> by almost twenty years.<\/p>\n

 <\/p>\n

We know that these cards could not have been printed before late 1943 because of the postal zone code printed on each box (“Chicago 1”). This system was in use for twenty years before the modern five-digit zip code took over. This gives us up to a twenty year time span that these cards\u00a0could<\/em> have been printed, but the addresses on the “orange” deck also include “179 North Michigan Ave.” When we pair this up with other known records of the de Laurence Company we can winnow down the timeframe when the “round yellow” deck (this version) was printed. L.W. never lived to see his creation (the yellow deck) transition from a novelty item into a serious force to be reckoned with in the American market. L.W. never saw this deck.<\/strong> He passed on in 1935; this deck came out in late 1943 or 1944, or sometime later. This deck, and the “orange” and the “red” is all Velo.<\/p>\n

 <\/p>\n

The key to the enduring sales of the de Laurence decks was a simple matter of mail order physics: you can’t see the actual product unless there is a photograph of it. “Artist renderings” don’t count. People\u00a0bought\u00a0de Laurence’s (yellow, orange, and later red versions)\u00a0cards constantly throughout the 1940’s through 1980’s, and this is what they got.\u00a0The D on each box of de Laurence cards stands for “deck.” Order #20 was listed as a book and deck, but you were always able to buy just the deck if you specified “order #20D.” The term\u00a0“20K,” or “20B” never appeared anywhere in the accompanying book however. For those of you looking to buy a yellow de Laurence deck, it is important to know that no “square yellow” deck<\/a> has any printing on the box. Also, all “round yellow” decks were printed when the de Laurence Company was at 179 North Michigan Avenue. If the address is on the box is different, it is either an “orange” or a “red” deck. Also, the first run of\u00a0“orange” decks were printed at 179 North Michigan, so always\u00a0make sure that you see what’s inside the box before parting with your cash.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=”row” type=”full_width” text_align=”left” video=”” padding_top=”15″ css_animation=””][vc_column][vc_column_text]<\/p>\n

Please click here to compare this deck to other decks<\/a><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=”row” type=”full_width” text_align=”left” video=”” css_animation=””][vc_column][vc_separator type=”normal” color=”#b39964″ border_style=”solid”][\/vc_column][\/vc_row][vc_row row_type=”row” type=”full_width” text_align=”left” video=”” padding_top=”30″ css_animation=””][vc_column width=”1\/3″][vc_column_text]Publisher:\u00a0de Laurence Co.<\/a><\/p>\n

Pub dates:\u00a01943\u20131954 (estimated)<\/p>\n

Designers: Arthur Edward Waite<\/a>, L.W. de Laurence, Velo de Laurence<\/p>\n

Artist: Pamela Coleman Smith<\/a><\/p>\n

Colors by: L.W.\u00a0de Laurence<\/p>\n

 <\/p>\n

Stats<\/span>:<\/p>\n

Size: 121.5 x 74.5-75.5 mm<\/p>\n

Thickness: 20.5 mm<\/p>\n

Weight: 202\u00a0grams<\/p>\n

Cost:\u00a0$3.50<\/p>\n

Came with:\u00a0White box and L.W.’s\u00a0IKtT<\/a><\/em>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_gallery interval=”5″ images=”22729,22718,22730,22727,22728,22734,22733,22726,22725″ img_size=”290×387″][\/vc_column][vc_column width=”1\/3″][vc_column_text]Please click on the image to see it full-sized, or on the arrows to scroll through the various pictures.<\/strong><\/em><\/p>\n

 <\/p>\n

Here\u00a0are a few images from different collectors. Some previous deck owners took their studies extremely seriously and carefully wrote their observations on their cards. It is important to realize that extremely\u00a0<\/em>intelligent people have always been interested in the tarot as a possible additional portal for information to supplement their own vast knowledge.<\/p>\n

 <\/p>\n

Rather than strain your eyes, come see our\u00a0web-friendly scanned images of this deck here<\/a>.<\/strong>\u00a0If you need\u00a0high-resolution scans of this deck for research purposes, or for your university, county, or national museum, please contact us<\/a>!<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

This was “Velo’s deck.” Created after L.W. had retired, this “new and improved deck was the first laminated tarot deck in America, if not the world.<\/p>\n","protected":false},"author":1,"featured_media":22718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"class_list":["post-22698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decks"],"yoast_head":"\nde Laurence's "round yellow" tarot deck - House of White Tarot Museum & Research Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/waitesmith.org\/index.php\/decks\/de-laurences-round-yellow-tarot-deck\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"de Laurence's "round yellow" tarot deck - House of White Tarot Museum & Research Library\" \/>\n<meta property=\"og:description\" content=\"This was "Velo's deck." Created after L.W. had retired, this "new and improved deck was the first laminated tarot deck in America, if not the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/waitesmith.org\/index.php\/decks\/de-laurences-round-yellow-tarot-deck\/\" \/>\n<meta property=\"og:site_name\" content=\"House of White Tarot Museum & Research Library\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-29T08:01:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-01T00:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/waitesmith.org\/wp-content\/uploads\/2015\/10\/del-rd-yellow-2-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"936\" \/>\n\t<meta property=\"og:image:height\" content=\"696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dusty White\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dusty White\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/waitesmith.org\/index.php\/decks\/de-laurences-round-yellow-tarot-deck\/\",\"url\":\"https:\/\/waitesmith.org\/index.php\/decks\/de-laurences-round-yellow-tarot-deck\/\",\"name\":\"de Laurence's \\\"round yellow\\\" tarot deck - 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